Beerlao, the largest brewery in Laos, launched the premium beer brand – Tuborg coming out under the slogan “Open for Fun” in Vientiane Capital on Dec 7.
The story of Tuborg starts in Hellerup, north of Copenhagen, where the Tuborg Brewery brewed Denmark’s first pilsner-type beer in 1880 and packaged it in bottles with a distinctive green label.
It instantly became popular with the Danes and has since grown to become Denmark’s best selling beer, according to Managing Director of Lao Brewery Company, Mr Henrik Juel Andersen.
Tuborg Beer is truly a cosmopolitan brand and present in more than 70 countries around the world. It is the number one beer brand in Denmark and continues to grow globally, especially in Eastern Europe and Asia.
Realizing tough competition in the soft drink market, the Lao Brewery is trying to have a wide range of both alcoholic and non-alcoholic beverages available for customers.
Source: Lao News Agency