The construction of this flagship fits with EV Technology Group’s strategy of electrifying iconic brands: carefully selecting legendary cars and bringing them forward with an electric twist. Moke, the heritage car created by Austin Mini’s designer, Sir Alec Issogonis, began its rise to cult status in the 1960’s when the likes of Brigitte Bardot and Alain Delon drove it along the French Riviera coastline.
“Saint-Tropez has a strong resonance in the worldwide collective imagery, and Moke is almost the official car for local owners going to the beach,” said Moke France CEO Willy Gruyelle. “By opening Casa Moke, a house that feels like home where we will invite customers to experience the Moke art-de-vivre, we celebrate our history in an authentic and meaningful way.”
In the spirit of authenticity, Moke France partnered with local architect, Olivia Siri, who trained with Nicolas Laisné before coming back to her roots. The project is all about a celebration of the Mediterranean sense of relaxed elegance, and Casa Moke will be a place to gather, learn about the new electric Moke, and share the open to life vision that has been enshrined in the Moke brand DNA since 1964.
“Casa Moke is a way for the brand to exist locally with a genuine resonance, but it is part of Moke’s strategy to talk with only one voice,” said Willy Gruyelle. “With such a legacy, it’s vital to maintain consistent brand equity through all our channels and to showcase it in the best way.”
Moke France aims to complete construction before Summer 2022, when the high season starts in Saint-Tropez, and will be welcoming guests for both rental and purchase experiences. Casa Moke represents the brand’s first direct-to-consumer foray into France.
About Moke International and Moke France
Moke International is the official Moke manufacturer based in the United Kingdom. Moke France handles the exclusive distribution of the new electric Moke in France and will focus on reviving the brand with a focus on heritage and customer satisfaction.
About EV Technology Group
EV Technology Group was founded in 2021 with a mission of electrifying iconic driving experiences. We believe that as we are making the transition to electric, what got lost is that people drive cars for reasons other than going from A to B. EV Technology Group capitalises on this opportunity by acquiring and operating iconic brands that bring back the joy of motoring in an electric age.
For further information contact:
EV Technology Group Ltd.
Wouter Witvoet, CEO and Chairman of the Board
This news release contains forward-looking statements including, but not limited to, statements about the Company’s strategies, expectations, planned operations or future actions; the opening of a flagship store in St. Tropez, France; and the anticipated demands or interest in the company’s products. Often, but not always, these Forward-looking Statements can be identified by the use of words such as “estimated”, “potential”, “open”, “future”, “assumed”, “projected”, “used”, “detailed”, “has been”, “gain”, “planned”, “reflecting”, “will”, “containing”, “remaining”, “to be”, or statements that events, “could” or “should” occur or be achieved and similar expressions, including negative variations.
Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any results, performance or achievements expressed or implied by the Forward-looking Statements, including those factors discussed under “Risk Factors” in the Filing Statement. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in Forward-looking Statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended.
Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. The forward-looking statements contained herein are made as of the date hereof and the Company disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events or results or otherwise, except where required by law. There can be no assurance that these forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements.
Neither the NEO nor its Market Regulator (as that term is defined in the policies of the NEO) has in any way passed upon the merits of the press release and neither of the foregoing entities accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.
Photos accompanying this announcement are available at https://www.globenewswire.com/