DUBLIN, Aug. 18, 2015 /PRNewswire/ —
Research and Markets ( http://www.researchandmarkets.com/research/vm39ff/global_and) has announced the addition of the “Global and Chinese Jewelry Industry Report, 2014-2018” report to their offering.
Jewelry belongs to the luxury goods, and the industry development is mainly affected by per capita income growth. In 2014, the global jewelry sales reported USD157 billion, of which, China (Mainland and Hong Kong) contributed retail sales of USD80.7 billion (according to the exchange rate of 1:6.3997), sweeping a global share of 51.4%.
Gold jewelry accounts for the largest amount of jewelry consumption in Mainland China, more than 50%. In 2013, the slump in gold price provoked consumers’ lust for purchase, which made the gold jewelry consumption jump by 42.5% that very year, to 716.5 tons. In 2014, as gold prices were moderating, the gold rush retreated, resulting in a year-on-year decline of 6.9% in gold jewelry consumption, to 667.1 tons.
Jewelry gets distributed mainly via stores and the Internet. In recent years, along with the development of the Internet, the Chinese jewelry enterprises have entered the era of internet marketing. The proportion of E-commerce sales has increased from less than 0.5% in 2009 to 4.0% in 2014. O2O mode is the current focus: offline jewelry giants develop online marketing channels, while online Internet jewelry brands gradually turn their attention to offline marketing channels.
At present, the jewelry market in China is dominated by Chow Tai Fook, Chow Sang Sang, Lao Feng Xiang, Lukfook, etc. In 2014, Chow Tai Fook secured first place with 9.5% market share, followed by Lao Feng Xiang with 5.4%. However, some Hong Kong brands give priority to Hong Kong, Macao and Taiwan, in contrast to a relatively market share in the Mainland, e.g. Lukfook, which in 2014 represented 3.1% market share in China yet merely 0.7% in the Mainland. In addition, in order to further improve the market share, companies are still actively expanding the marketing network.
Key Topics Covered:
1 Overview of Jewelry
2 Development of Global Jewelry Market
3 Development of China Jewelry Industry
4 China Jewelry Market
5 China Jewelry Market Segments
6 Regional Jewelry Markets in China
7 Jewelry Sales Modes and Channels in China
8 Key Jewelry Enterprises in Hong Kong
9 Key Jewelry Enterprises in Mainland China
10 Summary and Forecast
– Chow Sang Sang
– Chow Tai Fook
– Eastern Gold Jade
– Emperor Watch & Jewellery
– Goldleaf Jewelry
– Lao Feng Xiang
– Ming Jewelry
– Tse Sui Luen
– Yuyuan Tourist Mart
For more information visit http://www.researchandmarkets.com/research/vm39ff/global_and
Media Contact: Laura Wood , +353-1-481-1716, email@example.com
SOURCE Research and Markets