One District One Product (ODOP) entrepreneurs are facing several challenges as most of them lack the knowledge, skills, and experience with modern technologies to ensure effective production.
The Trade and Product Promotion Department under the Ministry of Industry and Commerce held in Vientiane Capital on Feb 22 a meeting to draw lessons on nationwide ODOP promotion.
The meeting was attended by Deputy Minister of Industry and Commerce Phanthong Phitthoumma, Director General of the Trade and Product Promotion Department Somvang Ninthavong and ODOP entrepreneurs representing provinces across the country.
“The meeting aims to review the implementation of ODOP related activities, policies and legal instruments of ODOP activities, and discuss the collaboration between central and local authorities as well as directions on access to financial institutes and domestic and foreign ODOP markets,” said Deputy Director of the Trade and Product Promotion Department Chansamone Sysaath.
“Today, producers’ groups produce their products individually. In addition, they lack skills of good management, and have limited financial resources while commercial advertisements for ODOPs have yet to be conducted in a satisfactory manner,” said Mr Chansamone.
“Design and packaging in our country is not competitive with international markets. Some packing materials are imported from overseas and as a result, our production cost is high when compared to neighbouring countries,” said Mr Chansamone.
“I would like relevant authorities to develop ODOP stickers that entrepreneurs can stick on their products right away rather than using scissors to cut ODOP logos individually and stick them on their products,” said Douangchanh Keokhampa, an ODOP crab sauce producer in Kasy district, Vientiane Province.
An ODOP is a product made from craftsmanship, wisdom, ideas and resources indigenous to a particular district. They can be either tangible or intangible like services, cultural and tourist destinations, lifestyles and traditions.
There are over 130 ODOP brands representing more than 480 products from 72 districts nationwide. Handicrafts represent more than 70% of ODOP products, followed by food and beverages at 21.7%, and traditional herbal products representing 7.6%.
Source: Lao News Agency