Senior marketing professional Rajiv Meewakkala has been appointed to the director board of HDFC Bank with immediate effect, replacing D.H.U. Kurukulartne, who resigned from the board with effect from June 6, 2015.
The appointment is subject to receiving the regulatory approval from the Central Bank of Sri Lanka, with regard to the fit and proper criteria specified in the Banking Act.
Meewakkala, who had his primary education at S. Thomas’ College, Mount Lavinia is a professional marketer and has a Postgraduate Diploma from the Chartered Institute of Marketing, an MSc in International Marketing from University of Stratchclyde along with a PhD from the University of Honolulu.
His career spans 24 years in the marketing profession of which 19 years is at Ceylon Tobacco Company PLC (CTC) and currently is the incumbent Marketing Director and sits on the Executive Committee of the company.
At CTC he has worked in brand management, market research and trade marketing and distribution.
His international experience covers a three-year stint working as the Head of Brand Marketing for British American Tobacco Cambodia and Laos and also as Marketing Director of Ceylon Tobacco Company.
He is a member of the South Asia Marketing Leadership team for British American Tobacco.