The TSR of Thailand, water purifier distributer has expanded its market in Laos by opening a new office in Vientiane Capital on March 21.
TSR Lao will distribute the SAFE brand of water purifiers, which is a joint venture between Thai Lien Surat Public Company Ltd and JB Group, a major trading and leasing company in Laos, said Mr Virach Wongnirund, Chairman of the TSR Lao Limited Company.
“I am confident that the market of drinking water filters in Lao PDR. It will be well received by consumers. Since our products are strong in terms of quality, they are of international standard and the price is tangible. It also allows customers to pay in installments from 6-12 installments with a down payment,” said Mr. Virach.
TSR Lao Company Ltd had a registered capital of 8 billion kip or approximately baht 34.80 million (USD 986,000). TSR holds 49% stake in the venture (LAK 3.9 billion or approximately THB 17.05 million) and JB Group holds 51%.
At the start, TSR Lao will be supplying ROMA Plus and UV Alkaline water filter models of to high-end customers and Alkaline Plus / Super Alkaline / Alkaline Deluxe models for middle-income customers. They also sell accessories such as the Ecomize Water Filter Pitcher and the Big White Sludge Filter.
TSR has been a leading manufacturer of household water filters in Thailand under the brand “SAFE” for more than 20 years.
Source: Lao News Agency