Manila – Toki, the first social commerce platform dedicated to collectibles, has identified the Philippines as a significant market, with approximately 40 percent of its population being collectors. In a statement released on Thursday, Toki announced its aim to tap into the USD5 billion collectibles market in the Philippines. The platform is designed to provide secure and streamlined transactions for the country’s burgeoning collectibles sector.
According to Philippines News Agency, the Philippine collectibles market is valued at USD5 billion, yet buyers and sellers have faced challenges with unsecured and complicated trading processes.
Toki co-founder Zoe Ocampo highlighted the difficulties collectors experience in searching for and purchasing collectibles, often dealing with multiple sellers and uncertainty regarding product credibility and authenticity. Toki seeks to remedy these issues by offering a digital marketplace for both buyers and sellers, complete with features like a livestream auction for real-time engagement. The platform also partners with GCash and NinjaVan to ensure secure payments and reliable logistics.
Jules Jurado, another co-founder of Toki, emphasized the platform’s commitment to authenticity and reliability. Toki aims to host only sellers who meet their selection criteria, and products are verified by the Toki team to ensure genuineness. Toki’s launch in the Philippines will feature four categories for collectors: Sneakers, LEGO, NBA cards, and Funko Pops!